In 2009 Jose Castro collaborates with the confectionery brand Chupa Chups, founded by Enric Bernat in 1958 and presently a renown leader in the candy market
The project brief requests to establish a new brand code to be used on the licensed products, the “Choose your Flavour” concept, with which the company still continues to work nowadays. It is inspired by a vintage aesthetic and the Berlin artist Peter Mac, icon of the 60ies and 70ies.
The collection includes Tshirts for boys and girls of all ages and a fun tin shaped packaging, continuing with the same concept of choosing your own flavor, thus stressing the collectible character of the products.
La colección abarcaba camisetas estampadas de niña y niño y divertidos expositores en forma de lata que mantenían el mismo concepto de elegir tu propio sabor, estimulando el coleccionismo de los productos.